Role: 
Creative + Art direction, Design

I was tasked to develop the identity of Juice Ga, a up-and-coming pressed juicery in Macau. The goal of the company is to create delicious juices from farm-fresh ingredients that’s good for your body.

I was fortunate to be involved very early on the concept, starting from the creation of the name, to concepts of the whole visual language of the brand. I helped to create a comprehensive identity system, including but not limited to the bottle packaging, marketing collaterals, business cards, and letterheads. 

Logo is derived from the Chinese character of juice

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