Change (growth) is the only constant. A post I’ve written on a piece of my design journey.
I used to think I have pretty good intuition in design and creative.
I come from the advertising agency world. In the ad world, things are done a certain way. When we create an ad campaign, we usually receive a request from a client with a problem to solve. If we’re lucky, we’ll have a bit of data regarding the problem and the customers whom we’re designing for. Then the agency makes a creative brief to define the problem and deliverables. We then do big brainstorming sessions to come up with the coolest ideas that we think will solve the problem. We then pitch the ideas to the clients and hope that one of the ideas is liked. We then go on and produce the videos, ads, and website and launch them into the world, again, hoping that the world would like it. Project over. We probably won’t hear back…
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