Creative Campaign for Detroit Small Businesses

WordPress.com has recently launched our very first TV commercials – telling the stories of small businesses in Detroit. The spots document our journey during the Detroit Hackathon we’ve held with Rebrand Cities to partner with local small businesses to work on their websites. It was an invaluable opportunity for the Automattic team to learn about their daily challenges and successes.

We had the opportunity to collaborate with our filmmaking partners, Culture of Creativity (C8), and produce a series of videos for broadcast and digital mediums. You can read more about them in our recent interview on design.blog.

Watch Kay’s story (:30)

With a condensed timeline, an all remote team and an external partner, communication was key. Both parties kept in close contact via our P2-themed blog, and the occasional Zoom calls, which made the whole creative development process transparent and easily searchable. It also allowed our global team…